Post by account_disabled on Feb 28, 2024 5:39:39 GMT
Content creation is an activity that requires time, resources and energy. Therefore it is logical to try to optimize efforts by sharing the same material several times . And the possibility, offered by some platforms, of publishing the same post on different social networks can seem very interesting! Cross-posting on social networks: what to do and what not to do Is this approach really beneficial? What are the problems with cross-posting and how can you get around them without wasting resources on content creation? EVERY SOCIAL NETWORK HAS ITS OWN NEEDS A classic example of cross-posting is encountered every day when a square photo republished by Instagram and accompanied by around twenty hashtags appears in the Facebook feed .
However, the management of hashtags Nigeria Phone Number on Facebook is completely different from that of Instagram and the image format could also be different! Without a doubt, creating a post and publishing it indiscriminately on multiple social networks at the same time saves time. But the effectiveness of a content depends on how it is prepared in relation to the platform on which it is posted ! To return to the previous example, the post on Instagram could be appreciated and bring results. On Facebook, however, it would be considered "amateur" and poorly maintained due to the excessive use of hashtags and an image format that is not always the most effective. COMMUNICATION STRATEGIES MUST BE ADAPTED Can the message that a piece of content conveys be suitable for both Facebook, Instagram and LinkedIn? Hardly! The various social networks are characterized by a "style" that suggests a unique communication approach for each platform . So your strategy needs to be at least slightly different for each of the pages you have.
If on Instagram you propose a more relaxed image focused on visual impact, on LinkedIn information or corporate content is usually better. WHAT CAN YOU DO Your goal must be to maximize results while keeping content creation as optimized as possible . Is there material you can use across multiple social networks? Facebook and Instagram, for example, do not suffer from publishing the same content, if done correctly! So make sure you create, starting from the same content, a post optimized for Instagram and one optimized for Facebook. The copy, the hashtags and the image format itself could be completely different but the posts will be tailor-made for the platforms where they will be published ! Study the characteristics of the social networks on which you are present to grasp their particular aspects. The way in which the visual contents are prepared, the number and type of hashtags used in your sector, the length of the copy, etc.
However, the management of hashtags Nigeria Phone Number on Facebook is completely different from that of Instagram and the image format could also be different! Without a doubt, creating a post and publishing it indiscriminately on multiple social networks at the same time saves time. But the effectiveness of a content depends on how it is prepared in relation to the platform on which it is posted ! To return to the previous example, the post on Instagram could be appreciated and bring results. On Facebook, however, it would be considered "amateur" and poorly maintained due to the excessive use of hashtags and an image format that is not always the most effective. COMMUNICATION STRATEGIES MUST BE ADAPTED Can the message that a piece of content conveys be suitable for both Facebook, Instagram and LinkedIn? Hardly! The various social networks are characterized by a "style" that suggests a unique communication approach for each platform . So your strategy needs to be at least slightly different for each of the pages you have.
If on Instagram you propose a more relaxed image focused on visual impact, on LinkedIn information or corporate content is usually better. WHAT CAN YOU DO Your goal must be to maximize results while keeping content creation as optimized as possible . Is there material you can use across multiple social networks? Facebook and Instagram, for example, do not suffer from publishing the same content, if done correctly! So make sure you create, starting from the same content, a post optimized for Instagram and one optimized for Facebook. The copy, the hashtags and the image format itself could be completely different but the posts will be tailor-made for the platforms where they will be published ! Study the characteristics of the social networks on which you are present to grasp their particular aspects. The way in which the visual contents are prepared, the number and type of hashtags used in your sector, the length of the copy, etc.