Post by akabborakabbor on Feb 28, 2024 5:13:54 GMT
Talking about a brand in an emotional way on social media is among the best practices of B2C marketing , while a narrative of this kind, until a few years ago, was not taken into consideration by B2B companies still fond of a more technical and aseptic type of communication. Things have changed considerably in the business to business sector and now Storytelling is also used with excellent results in social media strategies designed specifically for companies that sell to other companies. You might be interested in: "Social Media Marketing: from definition to use in B2B" Why does Storytelling also work for B2B companies? storytelling The mistake that made B2B companies wait a long time before using digital communication, in particular social media, was that they thought that to speak to a business customer they had to use a language made only of data and technical terms.
Using the Storytelling technique also works in business to business because company values can be conveyed more effectively and aspects of the brand or a single product that could not be communicated by a table or graph can be described. Even the Chinese Student Phone Number List most austere manager can be involved by stories that reflect his professional interests and that bring out emotions and ideas representative of the sector in which he operates. It is obvious, but it must always be remembered, that behind every professional there is a person and, therefore, their attention can be attracted through one of the oldest forms of narration: the story . FIND OUT HOW TO GENERATE QUALIFIED LEAD THROUGH SOCIAL MEDIA How to set up storytelling on social media for a B2B company First of all, we need to start from what we want to achieve through this methodology.
Establishing which objectives can be achieved with the budget and resources available guides the implementation of the strategy. The next steps are to identify the themes that you want to deal with through storytelling on social media and, immediately after, the creation of an editorial plan in which the number, type, delivery day and publication day are defined. of each content. You might be interested in: "Optimizing social media for a B2B: the importance of the editorial plan and reporting" The aim is to describe a real plot based on the company mission and capable of involving the Buyer Personas selected for the B2B social strategy. It is important to use the right tone of voice for your target, use visual as well as textual content , and don't forget the power of emotions .
Using the Storytelling technique also works in business to business because company values can be conveyed more effectively and aspects of the brand or a single product that could not be communicated by a table or graph can be described. Even the Chinese Student Phone Number List most austere manager can be involved by stories that reflect his professional interests and that bring out emotions and ideas representative of the sector in which he operates. It is obvious, but it must always be remembered, that behind every professional there is a person and, therefore, their attention can be attracted through one of the oldest forms of narration: the story . FIND OUT HOW TO GENERATE QUALIFIED LEAD THROUGH SOCIAL MEDIA How to set up storytelling on social media for a B2B company First of all, we need to start from what we want to achieve through this methodology.
Establishing which objectives can be achieved with the budget and resources available guides the implementation of the strategy. The next steps are to identify the themes that you want to deal with through storytelling on social media and, immediately after, the creation of an editorial plan in which the number, type, delivery day and publication day are defined. of each content. You might be interested in: "Optimizing social media for a B2B: the importance of the editorial plan and reporting" The aim is to describe a real plot based on the company mission and capable of involving the Buyer Personas selected for the B2B social strategy. It is important to use the right tone of voice for your target, use visual as well as textual content , and don't forget the power of emotions .